full transcript
From the Ted Talk by Paco de Leon: The secret to being a successful freelancer
Unscramble the Blue Letters
One: what you do. When it comes to your offer, you have to be able to answer the following question: Why would anyone hire you over your citeipootmn? If you can't answer that question, neither can your potential clients, which means you can't cahrge more for the thing that makes your work saicpel. Price becomes a differentiator, and bidding becomes a race to the bottom. What sets you apart could be what you do, why you do it or how you do it: a string quartet that arranges and plays hip-hop medleys or a branding firm that has a unique way of marketing technology to Baby Boomers or a prop and set dngeiser who's known for crafting buueiaftl papier-mâché miniatures.
Open Cloze
One: what you do. When it comes to your offer, you have to be able to answer the following question: Why would anyone hire you over your ___________? If you can't answer that question, neither can your potential clients, which means you can't ______ more for the thing that makes your work _______. Price becomes a differentiator, and bidding becomes a race to the bottom. What sets you apart could be what you do, why you do it or how you do it: a string quartet that arranges and plays hip-hop medleys or a branding firm that has a unique way of marketing technology to Baby Boomers or a prop and set ________ who's known for crafting _________ papier-mâché miniatures.
Solution
- competition
- designer
- charge
- special
- beautiful
Original Text
One: what you do. When it comes to your offer, you have to be able to answer the following question: Why would anyone hire you over your competition? If you can't answer that question, neither can your potential clients, which means you can't charge more for the thing that makes your work special. Price becomes a differentiator, and bidding becomes a race to the bottom. What sets you apart could be what you do, why you do it or how you do it: a string quartet that arranges and plays hip-hop medleys or a branding firm that has a unique way of marketing technology to Baby Boomers or a prop and set designer who's known for crafting beautiful papier-mâché miniatures.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
save money |
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Important Words
- answer
- arranges
- baby
- beautiful
- bidding
- boomers
- bottom
- branding
- charge
- clients
- competition
- crafting
- designer
- differentiator
- firm
- hire
- marketing
- means
- medleys
- miniatures
- offer
- plays
- potential
- price
- prop
- quartet
- question
- race
- set
- sets
- special
- string
- technology
- unique
- work