full transcript

From the Ted Talk by Paco de Leon: The secret to being a successful freelancer

Unscramble the Blue Letters

One: what you do. When it comes to your offer, you have to be able to answer the following question: Why would anyone hire you over your citeipootmn? If you can't answer that question, neither can your potential clients, which means you can't cahrge more for the thing that makes your work saicpel. Price becomes a differentiator, and bidding becomes a race to the bottom. What sets you apart could be what you do, why you do it or how you do it: a string quartet that arranges and plays hip-hop medleys or a branding firm that has a unique way of marketing technology to Baby Boomers or a prop and set dngeiser who's known for crafting buueiaftl papier-mâché miniatures.

Open Cloze

One: what you do. When it comes to your offer, you have to be able to answer the following question: Why would anyone hire you over your ___________? If you can't answer that question, neither can your potential clients, which means you can't ______ more for the thing that makes your work _______. Price becomes a differentiator, and bidding becomes a race to the bottom. What sets you apart could be what you do, why you do it or how you do it: a string quartet that arranges and plays hip-hop medleys or a branding firm that has a unique way of marketing technology to Baby Boomers or a prop and set ________ who's known for crafting _________ papier-mâché miniatures.

Solution

  1. competition
  2. designer
  3. charge
  4. special
  5. beautiful

Original Text

One: what you do. When it comes to your offer, you have to be able to answer the following question: Why would anyone hire you over your competition? If you can't answer that question, neither can your potential clients, which means you can't charge more for the thing that makes your work special. Price becomes a differentiator, and bidding becomes a race to the bottom. What sets you apart could be what you do, why you do it or how you do it: a string quartet that arranges and plays hip-hop medleys or a branding firm that has a unique way of marketing technology to Baby Boomers or a prop and set designer who's known for crafting beautiful papier-mâché miniatures.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
save money 2

Important Words

  1. answer
  2. arranges
  3. baby
  4. beautiful
  5. bidding
  6. boomers
  7. bottom
  8. branding
  9. charge
  10. clients
  11. competition
  12. crafting
  13. designer
  14. differentiator
  15. firm
  16. hire
  17. marketing
  18. means
  19. medleys
  20. miniatures
  21. offer
  22. plays
  23. potential
  24. price
  25. prop
  26. quartet
  27. question
  28. race
  29. set
  30. sets
  31. special
  32. string
  33. technology
  34. unique
  35. work